Research Phase
Kickoff Meeting
We identified Wevolv's main focuses: onboarding for non-athletes, profile dashboard, community communication, Stripe payment options, and a design guide. Please check the client questions we put together here.
Competitive Analysis
In-depth competitive analysis: Here
Direct Competitors: Uru Sports, Circle & Mighty Networks
Uru Sports is a sports recruitment platform and professional network connecting current and former athletes to meaningful career opportunities.
Circle and Mighty Networks are subscription-based, community platforms that support opportunities for engagement.
The platforms make it easier to target unique audiences, organize and form a closed-network of members, and share information and resources.
Indirect Competitors: LinkedIn, Slack & Tiktok
LinkedIn provides an opportunity for athletes to network with other professionals in their field, including coaches and agents as well as look for job opportunities outside of their sport. However, because LinkedIn is a platform for everyone, it requires high effort and awareness to build relationships that are specific to Athlete’s needs.
Slack and Tik Tok are platforms for community building and lifestyle resource sharing.
Slack is used for communication by Teams and Unions to share updates, documents, and media, with Athletes the platform creates communities within networks.
TikTok is user by Sports Industry Professionals and Athletes to share their personal experiences as a resource – everything from business, lifestyle, and sports.
User Interviews
From our conversations with the client we learned Trust, Engagement, and Community were 3 important value propositions WeVolv aimed to provide for service providers. In our interviews, we wanted to understand how service providers currently attain those values outside of WeVolv, so that we might be able to better facilitate these interactions within the platform.
We emailed the 20 contacts provided by Wevolv. We had 3 interview participants.
Can you provide examples of how you've built TRUST with your clients or athletes in the past?
“Consistency & good communication. I’m happy to always do a consultation ahead of booking. I put my pricing out there right away. I don't [alter my pricing per client] or anything like that.”
Can you describe your experience when trying to ENGAGE with athletes?
“People that are interested in athletics have listened to my podcast and they've already familiarized themselves with me, and that's what helped them pick me as opposed to another consultant.”
How important is being part of a COMMUNITY to you as a service provider?
“Building community for my business means that I can mass distribute relevant information”
User Persona
Meet Alex, a self starter
User Need
Alex needs to connect to athletes online in order to grow his business.
Taking Time to Reprioritize
We came to the realization our user’s need was different from our initial business need. We took the data that we had gathered from the user research. We revisited our goals for success (increase engagement and conversion rates) and created a Priority Matrix in order to facilitate the selection of features based on urgency and effort.
The path forward became clear; before an onboarding process could be complete, the Service Provider platform needed to be re-designed.
Redefined Business Need
Service Provider’s are struggling to engage with athletes on the Wevolv Platform due to the difficult navigation. Wevolv needs to enhance the Service Provider’s Dashboard experience in order to improve the navigation and increase service provider engagement.
Site Map
We created a site map of the current dashboard to understand how service providers were currently navigating the platform. Where they were adding content to their profiles, community feeds, and engaging with the athlete community. Most pieces of navigation had one singular use, making the dashboard very cluttered.
Tree Test
To gain insights into specific pain points within the current navigation of the dashboard, we conducted a tree test using optimal workshop to determine its effectiveness.
21 participants
62% overall success of each participant completing the given tasks
68% overall directness when completing tasks
We learned that participants encountered challenges in picking the correct path to fulfill these tasks. Understanding the navigation difficulties faced by service providers within the dashboard structure, we recognized the necessity of prioritizing site structure in our redesign efforts.
Proposed Site Map
By integrating findings from the Tree Test and our firsthand experience navigating the existing mobile application, we formulated a revised site map.
Objective: to enhance the clarity of dashboard navigation functionality and to boost engagement with end-users via the mobile application. This was achieved through optimizing user flows to align with the mobile application's functionality and renaming these flows and functions accordingly.
